National Sales Manager – Parts & Spares - Benoni

Role Overview

The Aftermarket Sales Manager will take full ownership of the parts and aftermarket business across Southern Africa, driving revenue growth, strengthening customer relationships, and expanding market share within the earthmoving, mining, quarrying, and construction sectors.

This role focuses on high-quality replacement parts, wear components, and value-added aftermarket solutions, targeting OEMs, contractors, mines, and equipment fleets.

Minimum Requirements:

Experience:

·        8–12+ years in sales within: Earthmoving equipment, Mining or quarrying sectors, Construction or heavy equipment industries

·        Proven track record in aftermarket / parts sales (critical)

·        Experience managing regional or cross-border sales within Southern Africa

·        Strong exposure to B2B sales and key account management

Technical Knowledge:

Solid understanding of Heavy equipment components (GET, wear parts, hydraulics, engine parts, etc.), equipment lifecycle and maintenance environments, ability to engage both technically and commercially with clients

Skills & Competencies:

·        Strong commercial acumen and negotiation skills

·        Relationship-driven with a hunter mindset

·        Leadership capability with experience managing teams

·        Analytical and strategic thinking ability

·        Excellent communication and presentation skills

Qualifications:

·        Relevant tertiary qualification in Engineering, Business, or Sales (preferred)

·        Technical background is a strong advantage

Key Performance Indicators (KPIs):

·        Revenue growth (year-on-year)   Gross margin performance   Market share expansion

·        New business acquisition   Key account retention and growth   Distributor performance metrics

·        Travel Requirements: Extensive travel across Southern Africa (including cross-border)

·        Regular site visits to mines, quarries, and customer operations

Key Responsibilities:

Sales Strategy & Revenue Growth:

·        Develop and execute a regional aftermarket sales strategy aligned to company growth targets

·        Drive sales of high-quality replacement parts, wear parts, and consumables

·        Identify new market opportunities across mining, quarrying, construction, and plant hire sectors

·        Establish pricing strategies that balance competitiveness with margin protection

Key Account Management:

·        Build and maintain strong relationships with major customers (mines, contractors, OEMs, distributors)

·        Negotiate long-term supply agreements and contracts

·        Act as the senior commercial point of contact for key clients

·        Ensure high levels of customer satisfaction and repeat business

Channel & Distribution Development:

·        Develop and manage dealer/distributor networks across Southern Africa

·        Expand footprint into underserved territories and cross-border markets

·        Monitor distributor performance and implement improvement plans where needed

Team Leadership:

·        Lead, mentor, and manage a regional sales team (internal and external reps)

·        Set clear KPIs and drive performance accountability

·        Provide coaching on technical sales, solution selling, and customer engagement

Market Intelligence & Product Positioning:

·        Monitor competitor activity, pricing trends, and product offerings

·        Provide feedback to procurement and product teams on market needs

·        Position products effectively against OEM and alternative aftermarket competitors

Operational Alignment:

·        Work closely with supply chain and inventory teams to ensure product availability

·        Forecast demand and support stock planning

·        Ensure efficient order fulfilment and delivery performance

Financial Management:

·        Own and manage the aftermarket sales budget

·        Track performance against revenue, margin, and growth targets

·        Deliver accurate sales forecasts and pipeline reporting

What Success Looks Like in This Role

Experience with building a strong regional footprint with reliable distribution channels

Customers view you as a trusted partner—not just a supplier

Consistent revenue growth, with solid margins | Motivated team, performing and accountability

Success in creating a space against OEMs and cheaper competitors